Score every inbound lead.
Know who to call first.
Pipelark connects to your CRM and ranks inbound leads by fit and buying intent in real time — so your reps spend their first hour on the three calls that matter.
Most reps work the queue
top to bottom.
Not because they lack judgment — because the CRM gives them no signal. Every lead looks the same. The newest one sits at the top. The hottest one is buried on page three.
Fit without intent is a guess
A company that matches your ICP perfectly may not be evaluating your category right now. Firmographic fit alone doesn't tell you when to call — only whether to call.
CRM entry order isn't a priority queue
The lead at the top of the queue is the most recently created, not the most likely to close. Reps burn time on recency bias because the CRM wasn't built to surface urgency.
The intent window closes fast
When a prospect visits your pricing page twice in one week or opens every email in a sequence, that signal decays within hours. Without a score jump alerting the rep, nothing happens.
Real-time lead scores
delivered to your CRM
The moment a lead hits your CRM, Pipelark scores it on fit and intent. Your reps see a ranked list — not the default queue — with a plain-English reason for every score.
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Ardenvale LogisticsCall in next 30 min94/100
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Torchwick SaaSSchedule follow-up67/100
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Grenfield SolutionsMonitor41/100
Three steps from CRM to ranked call list
No data migration. No model training period. Pipelark starts scoring the moment you connect.
Connect your CRM
Plug Pipelark into Salesforce, HubSpot, or Pipedrive in under 10 minutes via OAuth. No data migration, no engineering required.
Score every inbound lead
Pipelark reads firmographic fit and behavioral signals to generate a 0–100 score for each lead. Scores update in real time.
Reps get a ranked call list
Every morning (or in real-time), reps see exactly which three leads to call first — with a one-line reason why each one scored where it did.
Everything RevOps needs to prioritize pipeline
Real-time intent scoring
Score updates fire when a prospect's behavioral signals change — pricing page visit, email click, demo request — not just when the lead is first created.
Ranked call list
Morning Slack digest or email push with the day's top-3 leads. Each one includes the score, the fit/intent breakdown, and a one-line reason to call.
ICP weight tuning
RevOps adjusts fit model weights — company size band, industry verticals, tech stack signals — through a no-code interface. No engineering ticket, no redeployment.
Automatic re-scoring
Leads that went cold get re-evaluated when new intent signals arrive. A dormant MQL that revisits your pricing page surfaces at the top of the queue — automatically.
Reason codes
Every score ships with three plain-English reasons. Not a black-box number to trust blindly — a sentence your rep reads, understands, and acts on in the first 10 seconds.
CRM write-back
The Pipelark score writes back as a native field — Pipelark_Score in Salesforce, a contact property in HubSpot. Filter views, build triggers, and run pipeline reports without a new tab.
Revenue teams that stopped guessing
We stopped working the FIFO queue the first week. Within 60 days, our top AE hit quota three weeks early — not because they worked harder, but because every call started from the right lead.
Director of Revenue Operations · B2B software company, ~90 employees
The reason codes were what got rep adoption in day one. A score by itself doesn't change behavior — a sentence that says "visited pricing twice, opened every email, fits your ICP exactly" does.
VP of Sales · early-stage enterprise SaaS, 8 AEs
See your own pipeline scored live.
20 minutes. No slides. We connect to your CRM and show you exactly how your current inbound leads would rank — with scores and reason codes on real data, not a generic demo.