How Pipelark scores a lead
Firmographic fit model plus behavioral intent signals. One composite score, three reason codes, a ranked call list your AEs can act on before their first coffee.
Fit + Intent = One actionable number
Fit Score — Firmographic
Company size, industry vertical, revenue range, and tech stack — does this company match your Ideal Customer Profile? RevOps defines the ICP weights. Pipelark scores against them.
Intent Score — Behavioral
Pricing page visits, email open/click sequences, demo request views, days since last CRM activity — all pulled from your existing CRM records. Intent signals reveal purchase urgency that firmographics never can: a perfect-fit company with zero activity is not the same as a perfect-fit company that opened your last three emails.
Composite score: Pipelark weights fit and intent together based on your historical conversion data. The result is a single 0–100 number that accounts for both whether they can buy and whether they're ready to buy now.
Not a black box — your reps know exactly why
Every score includes three plain-English reasons — the specific signals that moved the score up or down. This is what gets rep adoption in the first week: a sentence they read and immediately act on, not a number they're told to trust.
Pipelark is not a replacement for rep judgment. It's a signal layer that tells reps which judgment call to make first. Reason codes ensure that signal is legible — not hidden behind a model your team can't interrogate.
- Visited pricing page twice in 7 days — strong purchase-consideration signal.
- Company fits your ICP: 50–200 employee B2B SaaS, tech stack includes HubSpot.
- Previously responded to outreach from a competitor in the same category.
Scores reach your reps however they work
Morning digest, real-time push, or native CRM field — your team gets ranked leads wherever they already spend their day.
Morning digest
Each morning, reps receive a Slack message or email with their top-3 ranked leads for the day. Each entry includes the composite score, fit/intent breakdown, and a one-line reason code. No login required to act on it.
Real-time score alert
When a prospect's intent score jumps above a threshold — pricing page revisit, email sequence completion, demo request activity — the assigned rep gets a Slack ping immediately. The 30-minute contact window is only catchable in real time.
CRM write-back
The Pipelark score writes back as a native CRM field. Build filtered views by score band, trigger automations on score thresholds, include it in your pipeline reports — without a new tab or new tool for the rep.
See it running on your own CRM data
30-minute demo. No slides. We'll connect to your CRM live and show you your own leads scored.